In April’22 Dario Giudici has been appointed as Global Director CustomerCentricity, where he is leading the vision definition, org. structure and related build up, the related project execution of a critical and foundational transformation that, ultimately, will have to bring the Customer at the center of what we do everyday at LYB.

Previously has been Ass. Director Indirect Sales within the Polyolefins Europe team, focusing on developing and implementing channel-to-market, product and pricing strategies which, ultimately, created differential value for LYB and our customers. His key responsibilities were to achieve the best balance between expanding sales in the premium channels (e.g. Distribution and Export) and supporting best return and/or loading for our European assets in the Trading area. Not secondarily, to motivate and coach his previous team, making sure to keep hiring and developing the future talents of the LYB community.

Before joining the European Polyolefins Sales team, Dario has been Marketing Manager for PP&CTY Flexible and Textile, while, previously, he started in LYB within the I&D division as Account Manager for Southern Europe, before becoming Sales & Distribution Manager EMEA.

Dario has been leading the deployment of various key projects like the Marketing Excellence Program, couple of S&OP Optimisation Projects, Product Owner for Demand Forecast Project using Advanced Analytics and, previously, he has been the Global Project (Business) Leader for the SalesForce implementation. Last exercise was developing a clear and detailed Service LevelAgreement to support our Customer Classification efforts in Europe.

Prior to joining LYB, Dario worked as Sales & Marketing Manager for PolymerLatex (Synthomer) and he started his career at Henkel technologies where he has been Sales Engineer and Market Manager for the Italian market.

Dario holds a Chemical Engineering degree from the Polytechnic of Milan and an Executive

Master in Business Administration (EMBA) from Bocconi University with a specific elite program focused on M&A and Corporate Entrepreneurship.